Transforming Companies and Teams with Consumer Psychology and Behaviour Design - Blog

From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.

How Behaviour Design Opens Doors

How Behaviour Design Opens Doors

How Behaviour Design Opens DoorsGary van Broekhoven

Blend psychology and design with behaviour design to craft impactful user experiences and stand out in UX, product, and service design roles.

Behaviour Design
Thinking fast and slow with Daniel Kahneman

Thinking fast and slow with Daniel Kahneman

Thinking fast and slow with Daniel KahnemanGary van Broekhoven

Explore how cognitive biases shape UX, marketing & product decisions—drawing on Kahneman, behavioural economics & AI’s role in design today.

Consumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

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